Friday, January 8, 2010

3 Sources of Money from Google

Google is the biggest, most widely used search engine in the World. Of course they make a lot of Money. However, you may not realize how many people and businesses are using Google to make money onilne. Money from Google is no secret, in fact thousands of people are already using Google to make their business more money online. There are 3 ways to USE Google to leverage your business efforts.
Google Adwords, or Pay Per Click (PPC), is the easiest way to get lots of traffic, really quickly. Implimenting Google Adwords (PPC) is actually pretty easy. You can easily expect to see results within hours of setting up your campaign. You select the keywords that are relevant to you site, build some text ads, set you budget and max bids and optimize as needed. Google has a good training center that introduces the basics of Adwords. This is the service that Google makes the most money from. Done correctly, a marketer can make A LOT of money very quickly this way, done poorly, a marketer can give a lot of money to Google and not make a dime. Google Adwords, or Pay Per Click (PPC), can be used to increase traffic to your existing ecommerce store or to a site promoting affilaite products. There are a lot of people that Make A lot of Money with Google Adwords (or PPC).
Google Adsense is a well known, popular way many sites make money from Google. In this model, Google pays the site owner for traffic. Again the process is simple, you place Google adsense ads on your site, each time someone clicks one of those ads, Google pays you. The trick to Adsense is that you must have a lot of traffic to be profitable and that traffic needs to click the ads. Unfortunately there is a lot of Scams within the Adsense industry. Services that promise 'turn key' adsense websites, that never really have much potential to be indexed, let alone profitable. This is due to Googles duplicate content filter, only 2 sites with duplicate content will be indexed. If someone is selling duplicate sites to hundreds or thousands, it is simply not realistic to get the traffic needed to make money from Adsense. There is really not a 'turn key' model out there for Adsense, any site selling you otherwise is most likely a Scam. A website must be unique and have a strong traffic base to have any chance of being profitable. The more successful model for Adsense is content/information sites that have a lot of traffic. An example being Squidoo or HubPages where content is ever growing.
The most Savy marketers work to get organic Google traffic. In that I mean, they apply Search Engine Optimization (SEO) techniques to raise their site to the top of the first page of the Google Search results. This can be very powerful for driving mass amounts of traffic to your site, essentially for free. Getting a highly searched term on the first page of Google Search results can drive a HUGE amount of Traffic to your site. How easy, or hard this is to acomplish depends on the search term, the level of competition for your chosen keyword prase, how well your site is optimized for that term, how well your competition is optimized for that term and so on. Search Engine Optimization, or SEO, is the application of specific tweeks to your website/posts and overall marketing approach with the goal of ranking high and being shown on the first page of Google search results. What is cool about this method of making money from Google is that there are A LOT of keyword prases that are just not well optimized by others. If you search that term and look for how well they (competing search results) utilize the different applications of SEO you will often find that very few sites are well optimized. What this means is that if you learn and apply the principals of SEO to your sites, you could end up on the first page of Google search for highly searched keyword phrases. Organic traffic is amazing, it is free, it can come in mass volumes and it can make you money from Google 24 hours a day.
Which Google method is right for your business? Learn how to make realmoney with Google